Lewis Hamilton expands fashion empire with Plus44 Singapore launch featuring local artist collaboration.

Lewis Hamilton launched his Plus44 lifestyle brand in Southeast Asia with a pop-up store at Marina Bay Sands during the Singapore Grand Prix weekend. The outlet features Singapore artist Jahan Loh's spaceman character on race-week merchandise through a region-specific capsule collection named Plus44 Marina Spaceport.

The pop-up opened October 5 and runs until October 11 at The Shoppes at Marina Bay Sands, offering hoodies, t-shirts, shorts, tracksuits and other clothing items. Shoppers can find Hamilton's celestial-camo tracksuit carrying Loh's signature artwork alongside the usual Plus44 collection available on the brand's website.

Hamilton's non-alcoholic brand Almave also launched a twelve-month retail partnership at Marina Bay Sands running from October 2026 to September 2027. During race week, a zero-proof cocktail called The Lewis will be served at Bread Street Kitchen and Yardbird Southern Table & Bar as part of The Almave Circuit experience.

Hamilton expressed excitement about joining forces with Marina Bay Sands to introduce both brands to Southeast Asian audiences, noting his longstanding affection for Singapore as a city he always loves returning to. The partnership provides a platform to bring his lifestyle brands to life through memorable experiences for Team LH supporters throughout the region.